In the global outdoor display market, Chinese outdoor LED screens are leading overseas with an absolute advantage, especially driven by the explosive growth in demand in Southeast Asia, where they have captured more than 60% of the global export share, becoming a core growth point for “Made in China” going global. Behind this achievement is the combined effect of industrial advantages, regional demand, and policy dividends.
1.Southeast Asian Demand Surge: Emerging Markets Become the Core Engine of Growth
The rapid rise of the Southeast Asian market has injected strong momentum into China’s outdoor LED screen exports.
- Surge in Demand: In 2024, China’s exports of outdoor LED display equipment increased by 31.5% year-on-year, with emerging markets in Southeast Asia contributing 42% of the share, becoming the core source of growth.
- Wide Range of Applications: Demand is concentrated in areas such as digital transformation of shopping malls, information display systems for transportation hubs, and smart city projects. Thailand’s virtual filming subsidy policy directly boosted local demand for LED studios by 40%.
- Accelerated Localization: Chinese companies have established 63 localized warehousing centers in Southeast Asia, improving delivery efficiency by 65% and accurately matching the rapid delivery needs of regional markets.
2. Behind China’s 60%+ Export Share: The Core Competitiveness of Chinese Industries
China’s dominance in global outdoor LED screen exports stems from the comprehensive advantages of its entire industry chain.
- Production Capacity & Cost: 75% of global outdoor LED capacity is in China, with 89% localized LED chips. Driver unit costs are 15%-20% lower than international peers, boosting price competitiveness.
- Leading Tech Iteration: Mass production of P1.2-P1.6 small-pitch products (over 60% penetration in Indonesia). 25% annual growth in Mini/Micro LED R&D, optimizing performance.
- Complete Industry Chain: Guangdong-based core cluster covers R&D, manufacturing, application. 2025 Guangdong LED output value to exceed 80B yuan (43% of national share).
3. Policies and Strategies: Dual-Engine Drive to Accelerate Overseas Expansion
Policy dividends and a globalized strategy have further consolidated China’s export advantages.
- Trade Policy Support: RCEP tariffs plus Vietnam/Malaysia bases cut labor costs by 35% and total costs by ~20%, enhancing export cost-effectiveness.
- Policy-Driven Demand: “Made in China 2025″ prioritizes new displays; Southeast Asia’s smart city drive creates policy-aligned demand.
- Diversified Exports: Growing sales to Middle East, Latin America, Eastern Europe; BRI countries account for over 62%, forming a varied market network.
From production capacity dominance to technology leadership, from regional breakthroughs to global coverage, China’s outdoor LED screens are demonstrating their industrial strength with an export share exceeding 60%. With the continued expansion of emerging markets such as Southeast Asia, and the deepening of technological upgrades and localization strategies, “Made in China” outdoor LED screens will further solidify their leading global position and unleash greater growth potential in overseas markets.
Post time: Nov-12-2025