With the rapid rise of the ice and snow tourism industry, the demand for immersive experiences in high latitude polar scenic spots continues to rise. Recently, LED rental screens with professional cold resistance capabilities have successfully entered multiple polar scenic spots. With customized low-temperature protection solutions, they have broken the limitations of traditional display devices in extremely cold environments, bringing a new upgrade to the visual presentation and tourist experience of ice and snow cultural tourism scenes.
1、 The pain points of polar scenic spots are highlighted, and traditional display devices are not adapted to the local conditions
The winter temperatures in polar scenic areas often drop as low as -20 ℃ to -40 ℃, accompanied by complex weather conditions such as blizzards and freezing fog. Traditional LED screens are prone to various malfunctions, such as module startup failure and driver board short circuit caused by low temperatures; Ice and snow cover cause blurry screen display; Outdoor high humidity environment causes damage to internal components due to moisture; Meanwhile, many scenic spots are located in remote areas, and unstable power supply can exacerbate the risk of equipment downtime.
Previously, most polar scenic spots could only rely on traditional methods such as static posters and broadcasting to transmit information, and could not achieve dynamic and immersive display of cultural and tourism content. This not only failed to meet the needs of tourists for high-quality experiences, but also restricted the dissemination and commercial value exploration of cultural IP in scenic spots.
2、 Customized cold resistance solution, creating a polar exclusive display solution
In response to the extreme environment of polar scenic spots, the industry has launched a full chain cold resistant rental screen solution, which achieves comprehensive adaptation from hardware configuration to operation and maintenance guarantee:
Cold resistant upgrade of screen hardware
Ultra low temperature module packaging: Adopting IP68 level fully sealed adhesive filling process, filled with low-temperature resistant thermal conductive silicone to isolate external cold air and moisture. At the same time, the module back panel is equipped with graphene intelligent heating film, which can automatically sense temperature. When the environment is below 0 ℃, heating is started to maintain the core area temperature of the module above 5 ℃, ensuring stable operation of the lamp beads and driver chips, and achieving normal startup and continuous operation in -40 ℃ environment.
Low temperature resistant enclosure and structure: A cold resistant magnesium alloy enclosure is selected, which has no risk of brittle fracture in ultra-low temperature environments, and a polyurethane insulation layer is added inside the enclosure to reduce heat loss; At the same time, a wind and snow resistant splicing structure is adopted, and anti freezing sealing strips are added to the gaps of the screen to prevent ice and snow from penetrating and causing short circuits.
Wide temperature power supply adaptation: Equipped with industrial grade wide temperature power supply, the working temperature covers -40 ℃ to 85 ℃, supports low-temperature instant start, and is equipped with voltage stabilization module, which can adapt to unstable power supply in remote areas of scenic spots, avoiding equipment failure caused by voltage fluctuations.
Scenario based functional adaptation
Anti glare and high brightness adjustment: For the strong reflective environment of snow in polar regions, the rental screen is equipped with a high contrast anti glare panel, and the brightness can be adaptively adjusted to over 5000cd/㎡, ensuring that tourists can still clearly view content in strong light, snow reflection and other scenes; Simultaneously supporting low brightness and high grayscale display, the brightness can be reduced to 300cd/㎡ at night to avoid light pollution affecting the ecological environment of the scenic area.
Lightweight and portable design: Considering the complex terrain of polar scenic areas, the rental screen adopts a modular lightweight design, with a single box weight controlled within 8kg. It can be quickly transported and built by snowmobiles, cableways and other tools, and is suitable for flexible deployment in special areas such as mountains and ice surfaces in scenic areas.
3、 Empowering ice and snow tourism to achieve dual enhancement of experience and value
The landing of cold resistant rental screens in polar scenic areas has brought multiple changes to the ice and snow tourism scene:
Immersive cultural display: In areas such as the entrance of the scenic area, tourist center, and core scenic spots, rental screens will play polar natural landscape documentaries, local folk culture short films, and ice and snow sports science popularization content in a loop. Through dynamic images, the unique style and cultural heritage of the polar region will be visually presented, allowing tourists to deepen their understanding of the scenic area culture while enjoying the beautiful scenery.
Smart Service Upgrade: The screen is integrated with the scenic area’s smart management system, which provides real-time rolling updates on weather warnings, tour route guidance, facility availability, and other information. It also supports QR code interaction, allowing visitors to check scenic spot introductions and book play projects through the screen’s QR code, enhancing the convenience and intelligence level of scenic area services.
Business value expansion: Rental screens can undertake customized advertising for cultural and creative products in scenic spots, local specialty merchants, as well as promotion of ice and snow events and cultural tourism activities. While enhancing the tourist experience, they also open up new revenue channels for scenic spots, achieving synergistic growth of cultural tourism experience and commercial value.
According to feedback from the scenic area, after the implementation of the cold resistant rental screen, the average length of stay for tourists increased by 25%, the sales of cultural and creative products increased by 18%, and the overall reputation and brand influence of the scenic area were significantly enhanced. Industry insiders say that with the maturity of extreme environmental adaptation technologies such as cold resistance and wind resistance, LED rental screens will further penetrate niche scenes such as ice and snow tourism and high-altitude scenic spots, providing new technological support for the comprehensive scene expansion of the cultural and tourism industry.
Post time: Dec-12-2025