With the full-scale recovery of global offline cultural and sporting events, commercial exhibitions, and XR virtual production demands, domestically produced LED rental screens are achieving substantial growth in overseas orders through technological breakthroughs and cost-effective solutions. Their market share in international markets continues to rise, gradually breaking the traditional market monopoly held by overseas brands.
I. Overseas orders experience explosive growth, with emerging markets driving core expansion.
Since 2023, the proportion of overseas revenue from domestically produced rental screens has risen to 28%. Demand for rental screens in the Middle East has grown by 45% annually, while orders from emerging markets such as Southeast Asia and Latin America have generally increased by over 30%. Meanwhile, orders from mature markets in Europe and the Americas exhibit growth characterized by “premiumization and customization.”
From the demand side, growth momentum in overseas markets primarily stems from three key scenarios: First, the rebound in the global performing arts industry, with box office revenue for major overseas tours in 2024 surging 36% compared to pre-pandemic levels, driving a sharp increase in demand for stage rental screens. Second, the widespread adoption of XR virtual production technology in the film and television industry, making professional-grade high-refresh-rate rental screens a core procurement category for overseas film studios. Third, the normalization of overseas trade exhibitions and brand roadshows has made lightweight, quick-assembly rental screens highly favored for their adaptability to flexible deployment needs.
Customs data reveals that China’s LED display exports reached $1.617 billion in 2022, marking a substantial year-on-year increase of 37.15%. Rental displays accounted for over 60% of this export growth. This trend is expected to continue through 2025, with some companies already facing overseas order backlogs exceeding three months.
II. Building Core Competitiveness Through Domestic Technology Solutions to Break Through International Brand Barriers
The rapid breakthrough of domestic rental screens in overseas markets stems from their technological solutions achieving dual breakthroughs in “performance upgrades” and “cost optimization,” precisely meeting the diverse demands of international markets.
1.Lightweighting and Quick-Assembly Technologies Reduce Costs and Improve EfficLeveraging COB packaging technology and magnesium alloy cabinet R&D, the weight of domestically produced rental display cabinets has been reduced to below 6.5kg/㎡—a 40% reduction compared to traditional products—with transportation damage rates decreasing by 7 percentage points year-on-year. Additionally, the QuickLock rapid assembly structure achieves 92% coverage, enabling single-cabinet replacement within 5 minutes. This reduces the setup time for a 100㎡ display to under 2 hours, significantly cutting labor and time costs for overseas clients. This advantage is particularly prominent in large-scale international tours and temporary exhibition scenarios.
2.High-end technical indicators benchmarked against international standards
Domestic rental displays now feature a standard ultra-high refresh rate of 7680Hz, meeting professional display demands for 4K live streaming. Products with sub-1.2mm pixel pitch have achieved over 15% market penetration, delivering close-range display quality comparable to traditional fixed screens while commanding a 40% monthly rental premium. These displays have successfully replaced imported products in high-end overseas conferences and film production settings. Additionally, outdoor rental screens with IP65 full protection ratings adapt to complex environments like the Middle East’s high temperatures and sandstorms or Southeast Asia’s rainy conditions, further expanding overseas application scenarios.
3.Integrated solutions enhance service value-added
Unlike overseas brands’ “hardware-centric sales” model, domestic manufacturers offer end-to-end solutions encompassing “equipment + content + operations,” providing overseas clients with one-stop services from screen setup to real-time rendering. For instance, in overseas XR virtual studios, domestic solutions integrate LED screens, tracking systems, and rendering engines. Project delivery cycles are shortened by 30% compared to international solutions, while overall costs amount to only 60%-70% of the latter, demonstrating a significant cost-performance advantage.
III. Policy Support and Channel Expansion Accelerate the Global Expansion of Domestic Solutions
The overseas expansion of domestic rental screens has also benefited from dual support through policy and distribution channels. On one hand, the Belt and Road cultural outreach strategy has opened market access for domestic rental screens in regions like the Middle East and Central Asia. Cultural and sports equipment exports qualify for special policy subsidies, reducing overseas expansion costs for enterprises. On the other hand, leading manufacturers have established 4-hour response warehouses in Southeast Asia and the Middle East, building localized service networks that address overseas customers’ after-sales concerns and boost equipment utilization rates to over 85%.
QYResearch data indicates that the global LED rental screen market reached $1.394 billion in 2024, projected to grow to $1.895 billion by 2031. Meanwhile, domestic solutions are expected to increase their share in the global high-end rental market from 37.6% in 2024 to 41.2% in 2025, gradually transitioning from “product exports” to “technology solution exports.”
IV. Challenges and Opportunities Coexist, with Technological Innovation Remaining the Core Breakthrough Point
Despite the robust overseas expansion of domestic rental screens, numerous challenges remain: First, technical barriers and trade policy restrictions in certain regions—such as the U.S. imposing higher tariffs on LED display equipment—have increased export costs. Second, overseas markets demand higher brand recognition, leaving small and medium-sized manufacturers struggling to break through brand barriers. Third, industry-wide issues like residual value management and extended payment cycles test companies’ global operational capabilities.
Looking ahead, with the launch of commercial pilot programs for Micro LED rental displays in 2025 and the deepening of the “hardware + service” model, domestically produced rental displays are poised to achieve higher-quality breakthroughs in the international market, further solidifying their core position within the global LED display supply chain.
Post time: Dec-11-2025