Driven by the continued deepening of the “dual carbon” policy and the surge in market demand for high-efficiency and energy-saving products, the outdoor full-color LED display industry is reaching a critical juncture in technological iteration. The deep integration of Mini/Micro LED chips and dynamic energy-saving technology not only solves the industry pain point of “high brightness inevitably means high energy consumption” in traditional outdoor screens, but also propels the industry into a new era of low-energy consumption development with significant cost reduction and efficiency improvement advantages.
A core tech breakthrough in outdoor displays: large-scale Mini/Micro LED chips drive energy savings. Compared with traditional LEDs, the new chips retain 5000nit+ high brightness and strong light resistance, while cutting energy consumption by 25%-40% and extending lifespan to over 100,000 hours—reducing equipment replacement and carbon emissions. Paired with ≥95% conversion efficiency energy-saving driver ICs and wide-voltage power supplies, standby power consumption is kept below 0.5W/㎡, forming a full-chain hardware energy-saving system.
Dynamic energy-saving technology enables “on-demand energy reduction.” Outdoor screens adjust brightness and power automatically via light sensing and time-based algorithms—bright by day, 30%-50% dimmer at night off-peak—saving energy without compromising visuals. Examples: 100㎡ new energy-saving screens in Shanghai’s Nanjing Road and Chengdu’s Chunxi Road cut monthly electricity costs by 2,000-5,000 yuan, with clear long-term cost benefits.
Driven by both policy guidance and market demand, the adoption of this technology combination has accelerated. Currently, leading domestic display companies have completed mass production of related products, covering pixel pitch specifications from P0.7 to P10, suitable for diverse outdoor scenarios such as commercial advertising, cultural tourism, and transportation hubs. In cost-sensitive scenarios such as scenic spots and county-level commercial districts, the market penetration rate of energy-saving outdoor screens has exceeded 40%. In overseas markets, products compliant with EU ERP and US ENERGY STAR energy-saving certifications have seen export volume increase by over 35% year-on-year, becoming a new growth point for foreign trade.
The integration of Mini/Micro LED with dynamic energy-saving technology represents not only a technological upgrade but also a fundamental shift in the value logic of outdoor full-color LED displays. In the future, with further cost reductions and continuous optimization of intelligent control algorithms, low-power outdoor displays will become the market mainstream, with an estimated market share exceeding 60% by 2026. This will provide commercial users and scenic area operators with continuous cost optimization opportunities, while simultaneously helping the industry achieve its green, low-carbon, and high-quality development goals.
Post time: Nov-17-2025