While rental screens were still stuck in the single-function stage of “playing advertisements and displaying images,” market competition had already devolved into a homogeneous price war. Now, with the deep integration of touch technology, AR interaction, and data connectivity, rental screens are making the leap from “one-way display tools” to “two-way interactive marketing terminals,” opening a new chapter in smart marketing for brand events, exhibitions, cultural tourism projects, and other scenarios.
I. Saying Goodbye to “Passive Viewing”: Interactive Technology Reshapes the Value of Rental Screens
The core value of traditional rental screens is “information transmission,” where viewers can only passively receive screen content, making it difficult for brands to obtain effective feedback. However, the new generation of rental screens, equipped with interactive technology, achieves a three-way interaction between “screen, audience, and brand” through three major functional upgrades:
1. Touch interaction: An upgraded experience from “watching” to “playing”
Rental screens integrated with infrared or capacitive touch technology support simultaneous operation by multiple users. At trade shows, visitors can directly click on the screen to view product specifications and drag and rotate 3D models for demonstration; in cultural and tourism attractions, the touch screen transforms into a self-service information terminal, allowing tourists to independently search for travel routes and attraction information, replacing traditional human guides and significantly reducing service costs.
2. AR Virtual Interaction: Breaking the Limitations of Physical Space
Rental screens combined with AR technology create an immersive experience that blends the virtual and real worlds. At brand launch events, attendees can scan a QR code to take photos with virtual brand ambassadors and try out virtual products on the screen; in winter tourism projects, visitors can participate in AR skiing games via the screen, generating fun short videos that can be easily shared on social media platforms, achieving secondary brand promotion.
3.Data Interconnection: A Closed Loop from “Marketing” to “Customer Acquisition”
Interactive rental screens are equipped with a data collection system that can track audience dwell time, click preferences, and interaction frequency in real time. Brands can use this data to accurately analyze the interests of their target audience and adjust subsequent marketing content. Simultaneously, interactive features guide viewers to leave their contact information, transforming “traffic” into “private domain users,” enabling quantifiable and optimizable marketing results.
II. Multi-scenario applications: Smart marketing strategies using interactive rental screens
With the added interactive features, rental screens can be adapted to a wider range of high-value scenarios, going beyond simple image display:
1. Exhibition Scenario: A “Smart Gateway” for Precise Customer Acquisition
Interactive rental screens are set up at the exhibition booth, featuring an integrated process of “product experience + questionnaire survey + reward redemption.” After experiencing the product features by touching the screen, visitors can fill out a simple questionnaire to receive brand samples. The screen simultaneously uploads customer information and preference data to the brand’s backend system, facilitating subsequent targeted follow-up and addressing the pain points of traditional exhibitions, such as high foot traffic but low conversion rates.
2. Commercial Activity Scenarios: The “Atmosphere Engine” for Enhanced Engagement
In new product launches and promotional events, interactive rental screens can serve as the core of on-site interaction. For example, features such as “big screen lucky draw” and “interactive voting” can be implemented, allowing the audience to participate by scanning a QR code with their mobile phones. The screen displays the interaction results in real time, creating a lively atmosphere. Simultaneously, the personalized content generated during the event can encourage audience members to share it spontaneously, expanding the event’s influence.
3. Cultural Tourism Scenarios: The “Core Carrier” for Creating Popular Tourist Destinations
In cultural tourism attractions and theme parks, irregularly shaped interactive rental screens can be assembled into creative designs, combined with the unique characteristics of the scenic area to create interactive games. Examples include “AR dialogues with historical figures” in ancient towns and “interactive photo opportunities with cartoon characters” in children’s parks. This enhances the visitor experience and creates unique, Instagrammable spots within the scenic area, attracting more young visitors.
III. Industry Transformation: Interactive Rental Screens Drive Industry Upgrading
The shift in rental screens from “display” to “interaction” not only brings marketing innovation to brands but also forces the industry to transform from “hardware rental” to “solution services”:
Product side: Rental screen manufacturers are no longer competing solely on basic parameters such as resolution and brightness, but are focusing on developing interactive functions. They are launching modular, easy-to-assemble interactive screen products to meet the rapid deployment needs of different scenarios.
Service side: Rental companies are upgrading from “equipment movers” to “marketing solution providers,” offering a one-stop service of “hardware rental + content customization + interactive planning + data analysis,” helping clients achieve their marketing goals and increasing the added value of their services.
Market side: The high cost-effectiveness and strong user experience of interactive rental screens allow small and medium-sized events to afford smart marketing solutions, further opening up the market in lower-tier cities and driving continuous growth in the industry.
From one-way information output to two-way interactive experiences, and from hardware leasing to intelligent marketing services, the functional evolution of rental screens is reshaping the industry’s competitive landscape. In the wave of smart marketing, only by seizing the opportunities presented by interactive technology can rental screens become a core driving force for brand growth.
Post time: Dec-15-2025