During traditional festivals, outdoor full-color screens on city streets transform into “new carriers of cultural dissemination.” Cutting-edge technologies such as naked-eye 3D, interactive projection, and digital twins are deeply integrated with traditional festival culture, presenting elements such as lantern riddles, folk customs, and intangible cultural heritage in an immersive and interactive way. This allows ancient festivals to radiate a unique charm with the support of technology, preserving cultural roots while attracting young people to actively participate, becoming a “new standard” for creating a festive atmosphere in cities.
The cultural essence of traditional festivals shines brighter through high-definition visuals. During the Mid-Autumn Festival, curved outdoor full-color screens in prime business districts use naked-eye 3D to make the full moon “leap” off the screen, with falling osmanthus blending seamlessly with night scenes and digitally restored ancient moon-viewing imagery bridging past and present. Interactive riddles scroll below—citizens scan QR codes to participate, and correct answers unlock nearby intangible cultural heritage (ICH) product coupons, integrating cultural experiences with consumption. For the Dragon Boat Festival, the screens become “folk custom showcases,” featuring slow-motion close-ups of dragon boat races and ICH artisans making zongzi, paired with real-time narration and explanatory subtitles to highlight the depth of traditional customs.
Interactive tech boosts festival engagement. For Spring Festival, “digital New Year paintings” let citizens use gesture recognition on outdoor screens to “enter” traditional scenes, create custom photos and earn gifts by sharing online. Lantern Festival’s “digital riddle parties” feature voice-activated quizzes, with correct answers unlocking lottery entries. Some cities also offer 3D digital intangible cultural heritage shows, enabling touch-controlled interaction with art like paper-cutting and shadow puppetry.
The integration of “culture + technology” has not only enriched the forms of celebration for traditional festivals but also broadened the boundaries of cultural dissemination. Data shows that in recent years, during traditional festivals, the foot traffic around outdoor full-color screens featuring interactive cultural content has increased by more than 40% compared to weekdays. Discussions on related topics on social media platforms have repeatedly exceeded ten million views, with a significant year-on-year increase in participation among young people. With its wide coverage, strong visual impact, and outstanding interactivity, outdoor full-color screens allow traditional festival culture to break free from the limitations of museums and ancient books, integrating it into citizens’ daily lives in a more relatable way. This satisfies the public’s demand for a festive atmosphere while achieving innovative inheritance of traditional culture.
With the continuous iteration of technologies such as Mini/Micro LED and AI interaction, outdoor full-color screens will offer more possibilities for the dissemination of traditional festival culture. In the future, by accurately matching the cultural characteristics and festival customs of different cities, customized technology and culture integration solutions will be created, further revitalizing traditional festivals and allowing cultural confidence to take root in people’s hearts through the interplay of light and shadow.
Post time: Nov-21-2025