With the intensive implementation of cultural and tourism integration projects across various regions and the continued rise of the nighttime economy, the demand for outdoor full-color LED screens in cultural and tourism scenarios has experienced explosive growth, with the related market size growing at an annual rate of up to 40%, making it the fastest-growing segment in the outdoor display industry and injecting strong momentum into the industry’s development.
Behind this growth trend lies the deep integration and innovation of cultural tourism scenarios and LED display technology.
Traditional scenic spots and cultural blocks are moving beyond single-display models. Outdoor full-color LED screens—with customization and high immersion—have become key for cultural tourism upgrades. In Xi’an, Chengdu and other central-western cultural tourism hubs, creative irregular-shaped, transparent and floor tile screens are widely used: Xi’an’s Tang Dynasty Never Sleeping City recreates bustling Tang scenes via spliced LED screens for immersive night tours; Chongqing’s Hongyadong blends stilted building style with digital effects through riverside LED curtain walls, becoming a popular photo spot. For large cultural tourism performances, outdoor LED screens serve as the stage’s visual core, enhancing audience experience with plot-linked dynamic images. Customized projects here often cost over 20,000 yuan/square meter, boosting market added value.
Technological upgrades have further fueled demand.
The application rate of Mini LED technology in outdoor full-color LED screens has exceeded 15% for the first time, with concentrated applications in high-end cultural and tourism landmark projects. The widespread adoption of technologies such as IP68 high protection rating, over 6000 nits of brightness, and AI intelligent dimming allows LED screens to adapt to the complex outdoor environments of scenic spots, achieving stable operation throughout the year. Meanwhile, modular design and rapid assembly technology have shortened the construction cycle, adapting to diverse installation scenarios such as ancient towns and mountainous areas, meeting the needs of rapid implementation in cultural and tourism projects.
Driven by both policy and market forces, the proportion of procurement in cultural and tourism scenarios continues to rise.
Data shows that in 2025, the combined sales revenue contributed by outdoor full-color LED screens to cultural and sports performances and cultural tourism nighttime tourism projects increased by 18.7% year-on-year, and the proportion of procurement related to cultural and tourism scenarios is expected to exceed 22%. Many local governments have included outdoor LED screens in their smart city lighting environment construction plans, encouraging the digital transformation of scenic spots through financial subsidies. For example, some cities provide subsidies of 15%-20% for the procurement of LED display equipment in cultural tourism nighttime tourism projects, further stimulating market demand.
In the future, with the integration of technologies such as metaverse interaction and digital twins with cultural and tourism scenarios, outdoor full-color LED screens will evolve from simple visual display devices to multifunctional intelligent terminals. The demand growth trend in cultural and tourism scenarios is expected to continue for 3-5 years, driving the outdoor LED display industry towards deep transformation towards intelligence and scenario-based applications. Leading companies are also increasing their R&D investment in customized solutions for cultural and tourism, and industry concentration is expected to further increase.
Post time: Nov-14-2025